notice taken of someone or something; the regarding of someone or something as interesting or important:

Attention is currency. Attention is how we draw circumstances good and bad, into our lives. It makes a difference in our personal and professional endeavors. It’s impossible to be in business without it.

Without a way to get favorably noticed all our efforts may be in vain.

With todays technology, it is possible to reach anyone, anywhere at any time. It can open a door or close it. This is where video can make the difference.

Using video to introduce yourself, detail a product, a technique, give a company overview or apply for a position is the next best thing to being there. It’s the preferred method in most instances when time and distance are an issue. But doing it properly can be difficult as YouTube will attest.

As the old saying goes, “you only get one chance to make a good first impression”! Developing on camera talent is a must for leaders today. Making prepared remarks for company wide distribution where very “i” must be dotted demands the use of prompts or teleprompters and read into the camera with emotion and clarity.

To transfer emotion and credibility while reading takes time and practice but is well worth the effort.

This what we do. Are you camera ready? Well let’s do it.

Please note: I welcome comments that are offensive, illogical or off-topic from readers in all states of consciousness.

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