This is the soft drink display at the insurance company where I work.

Note the absence of Coke, Pepsi or Mountain Dew.

Insurance companies deal in risk.They understand exposure, hazard, peril and loss.

They use the law of large numbers to hedge their bets.

Their method of dealing with risk and potential loss, is avoidance. They avoid Coke, Pepsi et al.

They must know something we don’t.

This is why you can’t get a Diet Coke in the afternoon at work when you need a jolt.

Insurance companies always shoot for the statistically predictable. Always.

Insurance companies are not stupid. Are you?