Having the boss commit to a company-wide, on-line video message is one thing. Delivering him or her to the studio or designated area, is quite another. Something about the lights, camera, and a small cadre of on-lookers has an unsettling effect on some business leaders.

While in their element at the podium and company gatherings, the lack of a human audience, staring at bright lights, reading scrolling text, looking natural, and more importantly, convincing, can be a daunting task to say the least. But it’s critical today. Having the on-camera performance  look effortless and sincere is crucial. In my opinion, this is one of the challenges business leaders face today.

Get on camera and get good at it!

Almost no one is exempt from performance anxiety in unusual circumstances. In this digital era,the benefits of a well produced on-line video message with passion and conviction are enormous in shaping and maintaining culture in large, worldwide organizations.

As a matter of fact, face to face engagement is diminishing rapidly. Being in the same room anymore is wishful thinking. So the on-camera magic has to happen. As I have mentioned many times before, this takes a bit of practice and commitment. That’s where I come in.

One of the more rewarding aspects of what I do is explaining the benefits of this type of messaging while sharing and using my experiences in delivering an effective on-line executive video message.

Producing and working with business leaders to develop on-camera presence is a much needed skill that is being adopted and developed rapidly. Soooo!, if your position or role requires you to get your boss’s face out there to the world, I can help you sell him on the WIFM.

So call your boss. I’ll wait!:)