Here we go again!
Full disclosure: I have been reluctantly complicit in many a dopey corporate video over my long career. I am swearing off for good. Nope, can’t do it, wouldn’t be prudent. To me, it’s art. It’s communication at it’s highest level. It is beyond cool. Look, be nasty, be shocking, be cutting, be sarcastic, rude and condescending if you must, but don’t be… dopey!
Dopey is a word I reserve for the worst of the worst. The offenders who assault us on a daily basis with drivel and meaningless bullshit they don’t even believe themselves. It comes at us from all directions, marketing ads, political endorsements, attack ads, Marie Osmond and my favorite, furniture company videos. What are we, lemmings?
Have you never gotten a shiny ass from your seat enduring these politically correct rolling blunders? We should share information not inflict it. Put yourself in the audience and try to feel what they do. Empathy. It’s easy to forget when you are on the other side of the camera. Do I have examples of my part in these crimes against humanity? Uh, well, my hard drive crashed so I guess I’ll take the fifth.