So, you took the bait. Move more, eat less, wasn’t workin’ for ya, was it? Calories in, calories out, the Law of Thermodynamics and “push away from the table” wasn’t interesting enough for your intricate and complex way of thinking.

There just has to be more to it, right?

You listened to the dingbats who have a dog in the hunt, who sell supplements, meal plans and programs, about how you should lose weight and get in shape.

You would rather hear about your hormones, insulin resistance, family history and your fraught relationship with food.

You exclude entire food groups, sign up for Weight Watchers and listen to Marie Osmond instead of your own body.

Worse, you give up all autonomy and have your meals prepped and shipped to you. We both know how that’s gonna end, don’t we?

Now we have Keto, Paleo, Carnivore, Vegan and Intermittent fasting et al, to choose from and your still confused. And still fat.

There are no bad foods. There are only bad habits. You forgot calories only measure the energy values of food. Again, way too simple.

So how is someone going to make a buck off of that? They’re not, so they will nuance the simple truth to death. On your dime.

Fitness is a head game. Get your mind right and your body will follow. You are making it too complicated. Food is fuel.

Eat less, move more.

Moving your body does more than burn calories, it settles the mind and keep all the moving parts….moving.

But in the end it was just too simple and you took the bait. You listened, and now your off on another weight loss excursion hoping to arrive at a better destination.

Yup, you took it, hook, line and sinker.

And I have only one question, “want fries with that?”