Whippin’ up the troops is what it is. I have whipped up hundreds of CEOs to get them ready to move the masses in a two dimensional universe.

I’m watching a half a dozen of them trying to do that right now online. Some got it, some don’t.

The ones who don’t interest me more than the ones who do. The ones who are leading by Facebook are the funniest. They load up the most saccharin, benign and overused dreck from a “dopey sayings” web site then foist it on their “suspecting” victims.

Back in the day, we had one guy who used to put up quotes for 90 minutes. (He drank a lot of Lipton’s). Some will go to any level to reach their victims. I had a VP that I was coaching decide to tear up for effect. I guess he couldn’t think of anything sad enough to produce the water needed, and a big, awkward, honk came out.

He just stood there with a look on his face he could never reproduce for a million dollars.

If I could have transported myself….

When you’re coaching someone on camera, you get the opportunity to get in their head. When I’m doing that, you can take me off the payroll right then, because I’ll pay you.

I call it the Rasputin/Svengali moment. You are then, whispering in the ear of a seven figure nudist.

You have no secrets between you. At that moment, he needs you more than you need him.

No one is not insecure. You two have a bond.

So recently,  I’m watching these two online poseurs trying to whip their MLM troops into a frenzy using every lame tactic from fear to fantasy to fanaticism.

They’re trying to convince their neophytes into thinking that fleecing unsuspecting clients out of their money is a noble cause that entails bravery, dogged determination and a winner’s attitude.

Qualities for which they will surely be rewarded for in Heaven.

One guy holds live Facebook meetings saying “short and sweet, “right to the point”. Doesn’t happen. He keeps saying “Hi” to people that pass him as he’s walking that somehow don’t show up behind him. He needs me.

Now launch is nigh and he needs his liegemen to put their big girl panties on. This Mofo is getting intense.  His eyes are narrowing and he’s getting white stuff in the corners of his mouth. Sounds Koreshian.

Yeah, did I mention this is all online?

Simply delicious.