One crucial aspect of bringing a new product or service to market is the launch. Launching is the most critical and deliberate phase of success because you usually only get one chance to make a good first impression. Obamacare anyone?

The preparation and training to sales people charged with educating and selling your product is not always a smooth process. There are varying degrees of technical knowledge and expertise in the sales arena that can be rife with mistakes, misinformation and inconsistencies culminating in a lack of confidence. Especially in the beginning…. where it counts.

One solution is to get the product manager to create an introductory explainer video where the features and benefits are consistent and clearly understood. This will soften the ground for sales people and help to ensure a successful customer interaction.

Plus it doesn’t hurt to have the person responsible for bringing the product to market step up to the plate.

Launch anyone?