If you see ads like this, run!
Are you employee number 1? Were you the first one in? In other words, did you start this business by your onesies? I mean, are you the owner? That’s what I’m getting at. Did you say “well, it seemed like a good idea at the time, but now the big dogs are eating my lunch” because even though I have a great product I ran out of money when it came to the critical ingredient: MARKETING, the on-line variety. The only kind that matters. Do you drive a car with no wheels? Is your livelihood dependent on yellow pages and drive time radio? Are you watching this on your way to a soup kitchen?
I see the same mistakes over and over again. Big corporations will cut staff, benefits, 401Ks, quality and free coffee but they live by “Never cut your marketing”. Maybe you think your product will sell itself. Maybe you just have to mosey over to the window sill and water it once a week. Pretty soon you’re gonna have to belly up to the bar and get your mug out there cause there is no free lunch.
There is too much abundance out there for your service or product to sell itself. You have to shake ’em up, make some noise, let ’em know you’re in the room. That takes face time and I’m not talking about the Bob’s Furniture Variety or the Wareham Lobster House kind. Are those not dreadful?
You need a personal appeal to your audience of why you got into this business with b-roll (without all the shaky zooms, please) to provide the type of imagery that will let your existing or potential customer or client know you are the real deal.
Sounds simple, right? Well, actually it’s not. You need more than video, you need a presence, and that takes a tasteful, permission based, comprehensive relationship building approach. We do that.
If anyone will be the face of your business, it should be you. We help with that. We coach, plan and strategize with you to get you to come through the lens to reach and move your audience. We don’t do hostage tapes, sorry.
If you are one of those weenies who has to tinkle when the tally light goes on, we work with you to overcome that. Business is people. People to people. You get that, right? Or else why would you put your kids college fund up for grabs.
Look, if you want to be seen and heard, if you want to differentiate your offering, this is the way to do it. Whether it’s condoms or truck tires, or condoms as big as truck tires, we can get your message out there using all of the video and social media available. I have sold, marketed and produced for some of the largest companies in the world and I still see the same self indulgent, epoch, all about me mistakes. Don’t do that, call me. I can help you.
You know what they say in Vegas? No balls, no blue chips. Let’s sell somethin’!
You want chips with that?
If you have any questions or need advice, please feel free to reach out to me here.