Simplify! Simplify! Simplify!
It’s not that complicated! If you’ve ever had to endure one of these mind numbing exercises in corporate masturbation, you’ll know exactly what I’m talking about. It is so cruel as to be abusive. I must admit to being totally intimidated by such overkill in my early days. But I’ve also found that it’s a good time to figure out my electric bill or catch up with some dead relatives. Who needs marketing strategy presented by the “Science Guy”?
If you’ve been following me you know that I spend a lot of time dancing on the grave of all that went before in corporate America. Goodbye to all the corporate speak and acronyms and secret handshakes. In pharmaceutical sales you needed a handbook. The gloves are off and only the strong and savvy will survive. Ding! “In this corner…”
I started my business to help companies create “clear” timely, compelling and impactful online messaging. It was born out of frustration really, with the status quo and the slow, lumbering, cyclops-like models large companies use. I spent a lot of time talking to leaders who’s every other sentence was peppered with words like innovation, creativity and prudent risk, clearly aimed at the board of directors. Oh, and teamwork. Don’t get me started!
The economy is dictating the new business model and we need to skinny down the rhetoric and get to the point quickly. We can’t afford to be clumsy in this fast moving business world. In case you didn’t get the memo, we are untethered from the mother ship and free to engage the world on our own terms.
Now, anyone with a laptop and a clear and compelling message can change the world from a stall in the airport restroom. Flush twice, it’s a long way to New Jersey!