You know you’re gonna get your drawers pulled down when the creative agency you use has more employees than you do! – The Enlightened Rogue.
This is a shot of my home studio. This is where I do smaller, more intimate work for small business owners, entrepreneurs and folks looking to give a prospective employer a taste of who they’ll be interviewing without taking a shaky selfie with horrible audio. I’ve helped a lot of folks in this room and it’s by far my favorite kind of work. It’s why I got into this business in the first place.
I waited years for the web to be able handle high quality video so as to make that all important first impression for my clients and friends. Human drone strikes, if you will. The next best thing to being there. Shows initiative, creativity and your savvy in getting ahead of the pack.
The real work comes in when you have a job candidate who has never been in front of a camera speaking extemporaneously or reading from a teleprompter. There’s a lot of psychological coaching, fits and starts and numerous takes but I don’t let them leave until I get the goods. Always get the goods. My job is to make them look good. My only job.
This is by far, the most rewarding part of what I do. After a full throated effort to pull the message out of your talent (which of course, you always hoped was in there) the two of you are never the same again. It’s symbiotic.
You’ve maneuvered your way through all the twists and turns, missteps, garbled sentences, unplanned look aways and the struggles to deliver, but you’ve made it. CUT!
Small wonder they hesitate to get in the bull ring in the first place. It’s leveling and sometimes humbling but your message has to get out there. The world has to know who you are. On-line.
The fun comes later when passing in the hallway and winking, knowing you’ve both been through a difficult but worthy process and given your best.
If you have any questions or need advice, please feel free to reach out to me here.