To me, this is the lowest form of deceit. When you are conducting any type of transaction, be it business, an agreement of some sort, a sale of some type or a personal, possibly romantic relationship. It is so destructive as to be terminal. When someone you deal with in these situations deliberately leaves out critical information about a function you have empowered them to do based solely on trust and good faith, it ruptures the relationship and any further interactions. Forever.

You have to turn yourself into Clarence Darrow and cross examine this person, being careful to ask the right question in just the right way or the lights go out again. You’re in the dark and your paranoia grows exponentially. Worse if it’s a relative, either by blood or marriage. In this case, it is. The damage spreads quickly through the family and sides have to be chosen. Not a place you want to be. “You’re over reacting again” “He forgot” “You didn’t ask” “Why do you get so upset?”

I call it “being too cute by half.” If someone comes up with an out and out bullshit story about something that has no direct effect on you, have at it. It only means you have self esteem issues and you have to jazz your miserable existence up a notch. There’s meds for that. Take ’em.

I’ve always had a low tolerance for parents who will stand up for their kid even if there’s video of them killing someone. Or, “My country, right or wrong.” Blind love or just a mental position, it’s still bullshit. But that’s what I have to deal with now. But not for long.

“A wink is as good as a nod to a blind horse” – Rod Stewart

When a musician is said to have a good ear it doesn’t just mean he can hear sounds and noises. They’re referring to his inner ear where subtlety and nuance occur in a given piece of music. Or, it’s in their head trying to get out. That is an extremely valuable asset in that genre. The same might be said of a “nose for news”. A good eye in video is what separates the wheat from the chaff. I do a lot of work with my step-son Jesse, who is an artist in every sense of the word. He sees things and comes up with ideas which at first blush (to me) are totally way out there and run headlong into my business sensibilities. He’s the artsy-fartsy guy and I’m the cold steel business end. But it works. Beautifully.

So we’re in New Orleans covering a train the trainer for docs who were going to speak on a soon to be launched product. That’s another story. They were being trained on using the locked down, no improvisation, legally approved, regulatory stamped, market researched, no straying from the script, power point deck under penalty of death, or worse, you won’t get paid. This was a two day affair where we covered all the training and presentations.

That evening, I brought up the idea of getting these docs on camera in an impromptu setting near a big buffet where the drinks were flowing. Marketing thought it was a great idea but they wanted no part in lining my victims up. Par for the course. They just pointed them out and I would descend on my unsuspecting prey. This part of the process I call “bulldogging” because you have to be gentle but forceful and promise them their own personal copy of the video. Usually I have to coax, cajole and coddle folks, who if you take away their slides, it’s like pulling their pants down, in public.

To my delight, everyone was extremely cordial and friendly and more than happy to help. There were nine docs in total in a very crowded buffet/bar/lounge area and that presented a problem for me. There was no place to set up the lights, tripod, mics etc. I was getting a rash. I wanted to find a corner to stash them and get them to open up. As the crowd started to thin, I’m really panicking now. These birds are going to fly.

So Jesse says, “Let’s just stand them one by one in the middle of the floor with the big crowded hall behind them.” I thought he was nuts. He says “Trust me, with a shallow depth of field it will look great.” So I relented, somewhat hesitantly and I must say, it went off beautifully. They each had enough to drink where they felt comfortable speaking their mind on what we could be doing better as a company to market the product and even added their own experiences in clinical trials.

When I got to my room later, I checked the footage and it was gorgeous. The audio was perfect and the framing showed a hub of excitement and enthusiasm that captured the spirit of the moment. I still have that footage and wonder where Jesse got his “eye”. I rely on his judgement solely now which frees me up to take care of the business end of things.

Now, anytime time Jesse comes up with an approach I think is off the wall at first blush, I usually respond with “Eye, eye, Cap’n!

I don’t mean the business you go to every day to make a buck. If all that fell away and you had to explain what you had to offer the universe what would it be? What stand-alone marketable skills have you accumulated in your toolkit of survival could you draw on to keep you out of the soup kitchen? I’m a bottom line guy, in case you haven’t noticed. Survival. To me, it’s always about survival. When you come up tough, it’s etched on your temporal lobe.

A few years ago I had dinner with my boss, he was the V.P. of Global Marketing and Business Development in, I won’t say the name but the initials are BMS 🙂 I was letting him know I couldn’t take it anymore being cloistered in the walking dead, fake it till you make it, political broom closet I had spent the last five years in.

It had to be one of the emptiest feelings I’d experienced in my 25 years (at the time). Of course this piqued his interest because he was instrumental in relocating me back east from Arizona because of my video production and early on-line chops. I had created my own position, title and domain. I made it up as I went along. And, of course, everyone else went along.

Except for the traditional dinosaurs or the dreadfully insecure. If it wasn’t their idea, it wasn’t going anywhere. With any new concept, once they used the phrase “company at risk” a herd of turtles could whiz by you. A dirty trick but very effective given the paranoid, delusional environment. Time to go.

A man of few words, he listened while I prattled on about all the opportunities someone with my many skills and talents as well as my innate street sense, that kept the bulls eye off my back during the internecine backstabbing and cloak room warfare. I had started developing stomach problems and used to feel like throwing up in the bushes on my way into the building.

During dinner I was regaling him with all the things I could do once I left the property, which was imminent. He would say, “OK, but what business are you in?” What difference did that make I’m thinking. I have all this talent, I’m funny, creative, I work well with others, I have a million ideas. I am a creator. Web sites, video, e-marketing programs, deep empathy with customers, I understand how all sides of the business works. I make shit happen.

“OK, but what business are you in?” Like a crowbar in my spokes, that question would stop me cold. It confused and confounded me given my relish to un-ass that property.

Now, these many years later, I understand what he meant. Unless I can puke it up on an elevator in two minutes or less only my mother or my therapist will get it.

“So, but what business am I in?” I’m not even sure myself anymore. I’m still doing quite a bit of business but some of the projects are so out and out dopey and not exactly why I started this thing. Everyone’s a producer these days and my lip constantly hurts from biting it.

There are so many approaches and tools you could use to kick these projects up a notch but it seems most folks just don’t want the whole buffet. But I’m thinking there’s that one starving entity with a big fat appetite for ideas, skills, experience, know how and savvy who will belly up to the food bar and gobble up everything I have to offer. For now, it’s peanut butter and pratfalls.

..only makes you stronger.

 Anyone familiar with weightlifting or body building knows that in order for a muscle to grow it has to be broken down first. First the injury or the assault, then the recuperation process kicks in causing the muscle to over compensate to ready itself for the next bout of resistance. The human body is a miracle in that respect. The same analogy can be used for anything that requires any kind of sweat equity or elevated cortisol levels.

I lift weights, have for years and for me, the gold standard is muscle soreness the next day. The body quickly adjusts to the stress load so you have to out think or trick the muscle into thinking it has been burdened with more than it can handle. The recuperation process is when the magic happens. There are ways to do it but that’s not what this piece is about. Religious people are fond of saying that “God never gives you more than you can handle”. I agree.

The most growthful periods of our lives is when we hit that “bottom”. It happened with me using alcohol, drugs, (there’s really no difference) the loss of a loved one or a seemingly impossible goal that brings you to your knees. Even success brings unforeseen limitations. You will always have push back, rejection, loss and at times bouts of depression no matter who you are or what you got goin’ on.

So if I can stay conscious during even the most stressful of times, I will be thinking “What am I learning from this?” People who keep asking “Why me?” suffer tenfold. In Malcolm Gladwell’s book, “Outliers-The Story of Success” he uses the example of a student told to figure out how to use a very complicated software program. She was a complete novice and at first was totally lost. She kept trying to give up but they told her to keep trying and after a long period and many attempts it started to make sense.

We’ve all had those moments of resistance and feelings of futility and given up too quickly. It’s then we realize that whatever doesn’t not only kill us, emboldens us to take on new challenges.

Ouch!

Your best friends won’t tell you. Your target audience won’t tell you. Directly anyway. You forget that you’re supposed to be having a conversation, providing value and sharing your expertise with your tribe. It’s like being stuck in the corner at a cocktail party or a networking meeting and being talked to death by someone who is in love with the sound of his or her own voice.

Only in your on-line case, you can’t see your victim’s discomfort or catch the eye rolls as you prattle on and on about how wonderful you are. Your therapist will gladly listen to you as long as you can pay.

Who gives a shit about your last “team” pizza party or mug swap? Awww, isn’t that cute? That’s fine for internal use but no one outside of your organization cares about how much you love each other. What does that have to do with the price of tea in China? As my mother used to say. What value or interest does that have to an existing or potential client? It’s not about you! Get it?

“We’re so dedicated we come to work even when it snows”. Well, whoopee friggin’ ding. I’m using real world examples here, no jive. And it pisses me off. I have a dog in this hunt, I am an E-Vangelist and I don’t like what I’m seeing for the most part. Connecting and keeping customers is no easy feat, you have to find what interests them, what issues they are facing and provide valuable and “free” information to make their missions more attainable. No tin ears, thank you.

 Stop providing solutions to problems I don’t have. Bring up issues I can relate to. Know my business if you’re trying to get it. Talk to me. Make me feel like you understand my business. Stop trying to be all things to everyone.

Knock off the nonsense and contribute, then I might take you serious. It’s hard work but I think you’ll find it’s worth it.

Lights, camera, you!

The video below was shot in my home studio in front of a green screen using one of my teleprompters. I wrote the script in 20 minutes and had my wife come down and set the focus and white balance and I was off and running. Eight takes later, with seven for good measure 🙂 I had it nailed and was viewing it on the timeline. Such is the magic of today’s technology. Even more magical is the fact that I had it on-lined in minutes, abusing all my friends and relatives.

Of course, it could have made it even more realistic if Susan had agreed to go to CVS and pick up a stethoscope and a rectal thermometer. I’ll bring this up at the next family business meeting. The show must always go on. No matter what.

I’m directing this post at small businesses and start ups who desperately need to get their business out in the street. (Doesn’t sound legal does it?) There are no barriers but that only presents other deal breakers using video that  require the use of a rifle and a foot. (Either foot will do) For example, I just saw a comedian tell a joke on a vertical iPhone meant for distribution that probably hurt him more than it helped him. Drinking before breakfast is never a good idea. Don’t ask me how I know.

Here’s the conundrum using video: you shoot it yourself and possibly take a hit without the availability of a credible coach or producer, or you wait for the Madison Ave team to check into the Four Seasons and let you know it’s on for tomorrow. Or, you lucky dog, you can give me a call, we meet at Starbucks, (you’re paying) and we discuss what we need to do to get your mug out there. Why should all the big dogs get all the air time? If I can help you and neither one of us thinks the other is bat shit at the end of our coffee, we can commence to shake up your target audience. And the world.

I’m not gonna rattle on about my experience here, you can get that off of my Facebook or LinkedIn or police records. But I’ve been at this for quite a while and think start ups and small business should get a (tasteful) shot at the limelight. I have a state of the art studio in my house or we can work on location. I can get you from script to screen and show you how to gain ROI from your efforts and avoid the home movie nightmare scenario altogether.

I can get you blogging, interview you on a podcast and have you tweeting like a canary in a coal mine. This is what is known as content or inbound marketing. You need to start having conversations with your followers. It’s a bit of extra effort but without it, it ain’t happenin’.

So give me a honk if you’re so inclined and let’s see what your up to. What’s in it for me is I get to help someone get started without breaking their bank and I don’t have to deal with Cecil B. De Moron. (You have no idea, so don’t ask.)

In the beginning…there was the thought.

This is the year of the content creator. Never has there been more demand from inbound marketers who want to make a difference and build relationships with potential and existing clients.  Your web sites and social media sites are veritable wastelands starving for fresh customer focused informational content.

This is where careful thought and consideration make all the difference. You are finding you need to produce content almost on a daily basis but the knowledge and experience are not where they should be. This is where our experience and technical talents can add the value your content richly deserves.

We are experienced content creators and can help you with:

• Video production, delivery and hosting
• Blogging
• Podcasting
• Twitter and all social media platforms
• Live streaming video

If you are feeling the stress of trying to keep up with your content creation needs, call us today.

If you have any questions or need personal advice, please feel free to view my work here.

Bob O’Hearn
508-517-6714
bo*@*************ve.com

Glenn Frey died yesterday. To say that he was a consummate musician is such a ridiculous understatement. I always loved the Eagles and we used to perform quite a bit of their material when I was playing. In October of 1994 they put together their “Hell Freezes Over Tour. I was stunned at their musicianship even after a 14 year hiatus. I would break down every time I heard Henley sing “The Heart of the Matter.”

Glenn’s vocal chops and guitar playing were beautiful. He even played piano on Desperado. He was a task master and most assuredly, ran that band. Both he and Henley had such a high tolerance for repetition it would drive everyone around them to the brink. They were perfectionists.

The pressure of “The Long Run” is what broke the band up for the most part. On a 60 Minutes interview they showed the band in the “Circle of Fear” where they had to sit in a small circle with acoustic guitars and listen to see who didn’t know their parts. Glenn said, “we do it because there’s nowhere to hide.” They ran it like a business.

On the Eagles documentary, Glenn tells the story of living upstairs from Jackson Browne, who was huge back then when the Eagles were just getting started.

Glenn said,”Every morning I would hear the teapot whistle and in a few minutes I would hear Jackson start working on a piece of music on the piano. He would get one section the way he liked it and then add the next piece. He did this over and over all day long. I said to myself, that’s his secret, that’s how he does it, elbow grease. It’s elbow grease.”

A good lesson for all of us.

Ignorance and arrogance are your indispensable allies. Rational thought will kill you.

Ignorance and arrogance. Like love and marriage they go beautifully together. When I had my brainstorm, epiphany, Holy Shit moment back in 2000 for what is now my multimedia content creation business, I flew back east to meet the VP of Sales and lay out my grand plan. We were in a restaurant called the Naked Fish, on a Friday afternoon. (My wife thought the Naked Fish was a strip joint).

When I got through laying out all the possibilities of what is now everyday on-line activity, he said, “I don’t see it, it’s never gonna happen”. To show my level of ignorance, I was talking to a sales guy that day when I should have been talking to marketing. But that lady upstairs wasn’t having no parts of me. Too many wild stories. Though the thoughts of me being naked in a hot tub with 40 UNM college students fascinated her, in a strange kind of way.

But anyone who knows me, knows my ignorance knows no bounds. Then again, I would still be on a loading dock or in a multi-lingual kitchen today, had it not been for my unstoppable arrogance. When I believe in something, I put on my flesh tone football helmet and proceed with total abandon as Captain Dickhead.

I tried everything to get their “we know better than you” attention 2,000 miles away. I didn’t send 40 pounds of Cds and DVDs to everyone in house so they could use them as coasters.  But that’s what happened. When I had to go in, I coyly asked one guy,”what’s that round thing with the printing on it doing on your desk? He says, “I don’t know, they just gave them out”. I asked him if was the least bit curious or at least played it. He said, “nope”.

That’s the way it went for at least a couple of years but I was too stupid and arrogant to be deterred. I thought I’d invented electricity. I was in a prescient state and knew they would come to their senses. As mentioned before, I bought every domain name in Arizona, Las Vegas and New Mexico. $35 bucks a pop for two years. Such a bargain. Still, nobody was getting the big picture.

Now it should be noted they don’t call New Mexico the “land of mañana” for nothing. Making a sales call out there was like rolling a boulder into a cave. Back then, they were at least five years behind civilized technology. Selling a new product there was like jogging through quicksand. But that’s another kind of ignorance. Their date with the digital world would have to wait. Decades.

But me, I always swing for the seats. I want to blow my own hole in the ozone layer. I’m not here waiting for a bus. I’m doing shit as long as I’m here. I’m just stupid that way. Thankfully. My motto: don’t think, act. Your assignment, should you choose to accept it: Stay stupid. Check.

Once you start having rational thoughts you will meet resistance the likes you’ve never felt. Ignorance and arrogance are the artist and entrepreneur’s indispensable allies. Rational thought will kill you.

There’s four things you need to pull off your destiny:

• Stupidity
• Stubbornness
• Blind Faith
• Passion

Finally, Dupont sold out to Bristol Myers Squibb, they actually got it, saw the potential and I was relocated back in house with my own studio. As I look back, I never would have gotten off the ground without my ignorance and my truly unflappable arrogance.

Would I do it all over again? Of course not, what do you think I am, ignorant?

If you have any questions or need personal advice, please feel free to view my work here.

Bob O’Hearn
508-517-6714
bo*@*************ve.com

“The middle finger is not a pitch”

Anyone that has ever been on a business pitch with me knows what an excruciating ordeal one of my famous “pre-call planning” sessions can be. I use a kind of Boolean system, denoting a system of algebraic notation used to represent logical scenarios. If they say this, do that, if they say that, do this. I always have my partner try and sit across the table from me so I can guide him or her in or out of the conversation. “Wait for my cue” Yes, I’m a control freak.

Verbal cues, gut instinct, emotional intelligence, body language, eye contact and even that tell tale loooong exhale. Never get to the yawn, shall we? If you get to the point when your prospect looks at his watch, just go to lunch and try again tomorrow. If there is a tomorrow.

The care and feeding of someone elses time is the most important consideration you can give to a prospect you’re trying to “move”. This ain’t bean bags and wasting someone’s time with a lack of preparation or a well executed presentation, guarantees you won’t get on the roster a second time. No base on balls in this game.

If you schedule the meeting, that’s one thing, but if they call it, it’s serious business. It’s either new business, a contract dispute, or a chance to rectify a service or pricing issue. In every calamity there’s an opportunity I always say. Any face time is valuable time. Try to get as much up front information as possible from your friends and (hopefully) coaches. Prepare thyself, always. Be especially guarded if you’re climbing through new construction. You’ve been warned.

Now, in my time, I have been both delighted and frightened by some of the “experts” the corporate office had in its stable, whose merit increases depended mostly on how many site visits they made during the year. Needless to say, they were always anxious to hit the road. The only obstacle they had was me. I can lose business all by myself, thank you very much. I’ve had managers almost put me out of business. To them, your territory is a blur.

Some, were a delight to travel with, they showed up in the hotel lobby well before departure and were extremely helpful with technical issues, created enduring relationships and were responsible for a good many product conversions. A joy. I would weep at the airport drop off.

But then I had what I would call “challenges”. No people skills, little to no knowledge of a particular issue, a condescending attitude and worse, always late. They always made last call though at the bar the night before. I knew when the waitress would answer his room phone it would be a long day.

For these pukes, I showed no mercy. If a clinical specialist made me late, I would always open the meeting with, “George would like to take a minute to apologize for the late start”. If looks could kill.

Some would get into an all out argument with a client, especially egregious if it was a cardiologist. I shouldn’t have to explain the outcomes of those little screw ups. Those idiots got left in the parking lot with directions to the airport. Or else they made the two hour trip to Tucson in my trunk. The road could get lonely but those little encounters would cure me for months.

I had a wild time in sales. The stuff people confided to me was better than an iron clad service contract. I stayed single most of the way through my 13 years of roaming the desert with an occasional hit n’ run here and there, until I met Susan near the end of my tour of duty. Never caught anything either. Someone once said of me, “When O’Hearn walks in the room, the fish stop swimming,” can’t even claim plausible deniability. Nailed it.

But, as usual, I digress. Once you and your appendage get your shit together and you’ve slugged it out behind the hospital dumpster, you finally understand each other in a deep symbiotic way. I used to have a mandate that even if you’re gonna fly over my state, you better call me. That’s why they call them territories.

So I’ve put a little list of no-no’s that might be helpful if your dragging a newbie or in house puke, fresh out of Dartmouth, through your territory so they can understand those spreadsheets.

Here they are, in no particular order.

• Never close the hotel bar
• Be ready and prepared on time
• Don’t plop a load of Skoal in your yammer as we’re entering the building.
• Don’t sleep in your suit
• No martinis at lunch
• No fettuccine Alfredo at lunch
• Black, reversible underwear are not professional (plus, you can smell them on day 5)
• Don’t hit on the hotel cleaning ladies, girls who work at Hooter’s, the hotel counter, the waitresses and especially, my female customers. What stopped that cold was I told them that “whatever you did to them, I would do to you”. (Finito)

I was in the Army during Vietnam. I understood from that experience what working as a unit and being on the same page meant. You were on a mission and you’d better have your shit together and your signals straight.

If you got it wrong, you couldn’t reschedule.

If you have any questions or need personal advice, please feel free to view my work here.

Bob O’Hearn
508-517-6714
bo*@*************ve.com

Are you game?

Politico: Wall Street collapsed again on Friday, extending a brutal market rout that threatens to dent Democrats’ chances in 2016 and give a boost to Republicans who say the world is an increasingly dangerous mess.
The Dow dropped 390 points on Friday amid falling oil prices, weak U.S. economic data and more fear of a major slowdown in China. The blue chip index is off over 8 percent so far in 2016, fueling arguments from Republicans that despite consistent job growth, the U.S. economy is in deep trouble.

Welcome to the jungle.

It’s been eight years of hacking my way through the dense jungle growth of corporate America with poor visibility and unforeseen dangers lurking up every leafy walkway to negotiate my way to my next meal.

I owe my instincts to my rough and tumble upbringing and years in the corporate blender, but that’s in the past and not the reason for this post. But it in no way should diminish its importance.

I call it a “jungle” because that’s what it actually is. Although you might think you’re at Disney Land. I’ve had eight hard, confusing and tenuous years sprinkled with victories and tears beating the bushes. Being the leader of your own expedition can be a heavy, grueling task and though you might think you’re ready, most likely, you’re not.

As a matter of fact I’ll wager on it. None of us are ready at first. As I wrote in Cram and Scram, no matter what your position is these days, we’re all on shaky ground. Some of us feel the earth move, others don’t. If Carole King comes to mind, it’s intentional.

When you’re in the womb of a monolith with a symbol on the trading floor, your business relationships get impersonal in a hurry. Every daily function you perform has been conjured by committee and your sales territories are pre-populated with a long history of yeas, nays or maybes. Your job: sort ’em out and bring ’em back alive.

You have your targets set up for you like on the firing range. Similar to hunting on a game preserve. Then you’re usually managed by the minute. That’s when you learn to get cagey. You learn about storytelling and cramming your Salesforce.com with squishy information and irrational exuberance. Hemingway’s got nothing on you. They demand to hear a good story.

I’m in a deep meditation over these last eight years. Have I really been out here that long? I left the confines of that brick building with the glass doors out of total frustration. We all need a catalyst to get our cheeks out of those comfy corporate chairs, don’t we? The change comes swiftly and without prejudice.

But I can tell you after eight years out here on the hunt, in my business, most times you don’t know who or where your target is, you don’t even know what jungle you’re in. Content creativity is a strange beast in that some of your clients don’t get the real concept of inbound marketing.

They are practicing “bound” marketing. If you’ve ever been constipated, you’ll get the analogy. I can go on ad nauseum about all the mis-fires and complications consultants run into but that won’t help you right now.You’ll need your shots and a good guide. (That would be me.)

So, after 2,920 days of sleeping with one eye open, the state of my union is good. I have some PTSD. (I didn’t even get that in Vietnam) and a nervous twitch, but I am always ready to boogie. Grab that vine.

You have to come to the terms that someday you will be leading your own expedition and you will need your survival instincts intact. And that’s that platform I’m always talking about. A platform will expand your reach and influence once you . Biu you need a familiarity with the tools that are available to and there are many. Don’t get crazy though. Get comfortable with one. It’s like discharging a shotgun in a phone booth these days. (They still have phone booths?)

Here are the most critical (planks) to any successful platform.

• Video
• Blogging
• Podcasting
• Twitter
• LinkedIn
• Facebook

These are tools, not toys. Not pass throughs or witty cartoons, goofy Youtubes or graphics your friends pass along to you. Nonsense won’t move your audience. You wanna play? Go to the schoolyard! You wanna eat? Pay attention!

Each one has the power to reach and influence your intended audience so put in the time and research to keep your tribe interested and engaged. To be a well rounded communicator you will need a great deal of empathy and not blab away just to hear or see yourself talk.

For most, on the first pass, you are interrupting them and you know what they say about good first impressions. I will be discussing each one of these valuable tools, how I think about them, use them, what’s appropriate for certain audiences and how I get the word out on the street in future posts.

In the meantime if you have any questions or would like a more detailed explanation of the benefits of becoming your own voice, feel free to reach out here in the comments section.

If you have any questions or need personal advice, please feel free to view my work here.

Bob O’Hearn
508-517-6714
bo*@*************ve.com

Double O Creative LiveStream Pro

It’s hard to believe how far technology has come until you realize a demo like the one above could be watched live around the world with participants chiming in from Brussels, England and Canada and the ROW. Town Hall and National Sales Meetings were all done from a laptop with 3 cameras using graphics, Powerpoints and feeds from Skype and other computers on the same network. Incredible!

The questions from the global audience made for a very interesting, interactive and exciting experience. If you have never done professional camera switching and added lower thirds for each speaker on the fly, I can tell you it’s not for the faint of heart. But practice always makes perfect. It’s always about inclusion in any successful organization. A healthy working relationship with the folks in IT doesn’t hurt either. Thanks, guys.

If you have any questions or need personal advice, please feel free to view my work here.

Bob O’Hearn
508-517-6714
bo*@*************ve.com